The EARTH programme includes localised initiatives related to Community, Health, Environment, Wildlife etc and will enable both public and private sector to use the platform and portals to the optimal level. The Tourism industry is in a unique position to protect the very environment it relies upon as a business and the IX solutions integrates initiatives from a local to global perspective within a commercial enterprise framework that is designed to insure a smart sustainable programme.
Each supplier has the ability to detail their localized initiatives with their sponsors, which the IX network then promotes automatically across the entire global distribution network. This provides such stakeholders with a stronger promotion of their endeavours as well as highlighting the needs within their local environment as it relates to; conservation, community, wildlife and people.
Tourism suppliers need to be more proactive and involved in protecting their business’s on a long term more sustainable basis. The IX system helps to create such awareness that will place their product choice higher in visitor selection process and consequently profit from more proactive initiatives.
A public and private sector working in collaboration to build a more responsible visitor relationship.